1. Use the Correct Aspect Ratio

• 9:16 aspect ratio: Most vertical videos should be shot in a 9:16 aspect ratio, filling the entire screen on mobile devices. Ensure your editing software or camera is set to this ratio before shooting.

• 1:1 for square videos: Some platforms like Instagram posts use square video (1:1 aspect ratio). For maximum versatility, create a vertical video that can also be cropped into square formats if necessary.

2. Frame for Vertical Viewing

• Center your subject: Vertical videos offer a narrow frame, so position your subject in the center. Avoid cutting off heads or key parts of your subject, and make sure the action fits within the vertical space.

• Leave room for text: Many vertical platforms allow you to overlay text, stickers, or captions. Frame your shot so there’s space above or below the subject for these elements without blocking important visuals.

3. Capture Attention in the First Few Seconds

• Hook viewers quickly: With short attention spans on platforms like TikTok or Instagram Stories, grab attention within the first 3–5 seconds. Use engaging visuals, movement, or a bold statement to hook viewers immediately.

• Front-load important content: Put your most crucial message or action at the beginning of the video, as viewers might scroll away before watching the entire clip.

4. Use Bold Text and Captions

• Add captions: Many people watch videos without sound, so adding captions ensures your message comes across clearly even when muted. Use large, legible fonts that contrast with the background for easy reading.

• Bold and dynamic text: Use bold and colorful text to emphasize key points. Animating text can also make your video more engaging.

5. Optimize Lighting and Clarity

• Bright and clear visuals: Vertical video is viewed on small screens, so make sure your visuals are bright, clear, and not overly complex. Natural light or ring lights can improve the video’s overall quality.

• Avoid clutter: Keep the background simple and clean so that your subject stands out and the video doesn’t feel overcrowded in the narrow frame.

6. Use Movement to Your Advantage

• Incorporate movement: Movement draws the viewer’s eye, so whether it’s a subject moving across the screen, a zoom-in effect, or a dynamic transition, make sure to include some action in your vertical video.

• Vertical motion: Emphasize up-and-down motion (rather than horizontal movement) to make full use of the vertical space. Actions like jumping, lifting objects, or scrolling can be more engaging in this format.

7. Leverage Platform-Specific Features

• Use platform tools: Many platforms have built-in editing tools, effects, filters, and transitions (e.g., TikTok’s green screen, Instagram’s filters, or YouTube Shorts’ music library). Utilize these tools to enhance your content and make it more shareable.

• Trendy music and sounds: Use trending audio tracks or music in your videos to increase the chance of being discovered on platforms like TikTok or Instagram Reels.

8. Keep Videos Short and Snappy

• Brevity matters: Vertical videos are typically consumed on the go, so keep them short—usually under 60 seconds, depending on the platform. TikTok, YouTube Shorts, and Instagram Reels tend to perform best with videos that are concise but informative or entertaining.

• Use jump cuts: To maintain viewer engagement, use quick cuts between scenes or jump cuts to keep the video moving at a fast pace. Cut out any unnecessary pauses or filler content.

9. Use Engaging Thumbnails

• Compelling thumbnails: If the platform allows you to choose a thumbnail (e.g., YouTube Shorts), make sure it’s eye-catching. Thumbnails with bright colors, clear text, or intriguing expressions will attract more clicks.

• Preview frames: For platforms that auto-select thumbnails (like Instagram Stories), ensure the opening frame of your video is visually strong, as this may act as the preview image.

10. Add Call-to-Actions (CTAs)

• Interactive CTAs: Encourage interaction with your audience by including CTAs like “Swipe up,” “Follow for more,” “Tap to shop,” or “Leave a comment below.” Keep them concise and visible at the bottom of the frame.

• Use platform features: Platforms like Instagram and TikTok allow you to add clickable links, polls, and stickers. Incorporate these into your videos to drive action.

11. Test and Iterate

• Analyze performance: Pay attention to which videos perform best in terms of views, likes, comments, and shares. Use platform analytics to see what works and replicate those elements.

• A/B testing: Try experimenting with different styles, lengths, and visual elements. Compare how they perform and refine your approach based on audience preferences.

12. Optimize for Mobile

• Mobile-first editing: Edit videos with mobile viewers in mind. Ensure that all visual elements (e.g., text overlays, captions, logos) are easily viewable on small screens.

• Avoid cluttered frames: Since mobile screens are small, ensure that your frames are not too busy or crowded. Focus on one clear subject or message at a time.