1. Showcase Your Team and Work Culture

• Humanize your brand: Introduce your team members through BTS videos. Showing the faces behind your brand allows customers to feel more connected to the people they’re supporting.

• Day-in-the-life content: Create videos that show what a typical day looks like at your company, highlighting collaboration, creativity, and dedication. This content demonstrates that your business is run by real, hardworking individuals.

• Cultural fit: A glimpse into your company culture can attract like-minded customers who value the same things, whether it’s sustainability, teamwork, or creativity.

2. Highlight Your Craftsmanship and Attention to Detail

• Show the process: If you make products, show your audience the entire process from start to finish—whether it’s handcrafting, packaging, or even designing a new product. This builds appreciation for the quality and effort involved.

• Educational content: Explain the materials, techniques, or tools you use, highlighting what makes your products or services unique. This not only builds trust but also positions your business as an expert in the industry.

• Behind-the-product videos: Break down how a particular product is made or prepared, from raw materials to the final item. For example, a local bakery might showcase how they prepare a special dessert.

3. Demonstrate Transparency

• Authenticity over perfection: BTS videos don’t have to be polished or scripted. In fact, showing real moments—whether it’s problem-solving, decision-making, or even minor mistakes—makes your business more relatable.

• Open communication: Use BTS videos to address customer concerns or questions transparently. For example, if your customers are curious about your supply chain, show them how and where you source materials.

• Challenges and successes: Be open about the challenges your business faces and how you overcome them. Sharing struggles and victories makes your business more approachable and trustworthy.

4. Show Commitment to Quality

• Quality control: Highlight the steps you take to ensure the quality of your products or services. Show behind-the-scenes footage of your inspection processes, customer feedback sessions, or how you implement improvements.

• Ethical practices: If your business emphasizes sustainability or ethical sourcing, show your audience how you adhere to those principles in your day-to-day operations. For example, if you use eco-friendly packaging, demonstrate the behind-the-scenes work involved in making those choices.

5. Tell Your Brand Story

• Founders’ journey: Share the story of how your business started, including the challenges and inspiration behind it. A personal story humanizes your brand and makes your mission more relatable.

• Business milestones: Celebrate important business moments with your audience, such as anniversaries, product launches, or awards. Sharing the behind-the-scenes excitement and preparation helps customers feel part of your journey.

• Customer shoutouts: Acknowledge your loyal customers by featuring their feedback or testimonials in your BTS videos. This not only builds trust but also makes your customers feel appreciated.

6. Involve Your Customers

• Customer experience videos: Film behind-the-scenes footage of how you interact with customers, process orders, or offer support. This transparency shows your dedication to customer service.

• User-generated content: Invite your customers to share their own behind-the-scenes experiences with your brand, such as unboxing videos or reviews. Reposting these videos on your platforms builds a sense of community.

• Live Q&A sessions: Host live BTS sessions where you answer customer questions in real time. This interactive format builds trust by allowing customers to engage directly with your business.

7. Feature Community and Partnership Involvement

• Support for local causes: If your small business is involved in the local community or supports charitable initiatives, showcase that in BTS videos. Whether you’re donating products or volunteering time, this builds trust by showing your commitment to causes beyond profits.

• Collaborations: Highlight any collaborations with other businesses or influencers. By showcasing partnerships, you emphasize credibility and foster a sense of community.

8. Share Product Launches or Special Projects

• Tease new products: Build excitement for a new product or service by sharing BTS footage of the development process, from brainstorming sessions to product testing.

• Pre-launch sneak peeks: Give your audience an early look at a product before it officially launches. This makes customers feel like insiders and builds anticipation for the release.

9. Go Behind-the-Scenes at Events

• Preparation footage: If your business is hosting or attending an event, share BTS footage of the preparations. Whether it’s setting up a booth or organizing a workshop, this adds transparency and excitement.

• Event highlights: During the event, capture candid moments, interactions with attendees, or live demos. This type of footage humanizes your business and shows your community engagement.

10. Use Storytelling to Build Emotional Connection

• Highlight employee stories: Share behind-the-scenes stories from your employees, especially how they contribute to your business. Showcasing their passion and personal journeys can foster emotional connections with your audience.

• Customer impact: Tell stories of how your products or services have positively impacted customers’ lives. Real-life success stories help build trust and emotional resonance.

11. Consistency is Key

• Regular updates: Make behind-the-scenes videos a regular part of your content strategy. Consistency helps maintain trust and engagement over time.

• Multi-platform sharing: Share your BTS content across different platforms, such as Instagram Stories, TikTok, YouTube, or even LinkedIn, depending on where your audience is most active.

12. Encourage Feedback and Interaction

• Ask for input: Use your BTS videos to ask customers for feedback on what they’d like to see more of, whether it’s sneak peeks, tutorials, or behind-the-scenes action. This opens up a two-way communication channel.

• Respond to comments: Engage with customers who comment on or react to your BTS videos. Responding to questions or compliments helps build stronger relationships and trust.